Encouraging franchise ownership by Veterans, First Responders and Diversity Group members

Military veterans have tremendous skills, attitudes, training and experience that makes them more likely to be top-performing franchise owners! Honorably discharged US and Canadian veterans and their immediate families qualify for a 20% discount on their first Initial Franchise Fee under the International Franchise Association’s VetFran program. We also offer additional marketing assistance and mentorship for veterans.

We want to provide products and services to every community, and we believe one of the best ways to accomplish this is to encourage franchise ownership by members of those communities, often members of qualifying Diversity Groups. If your company will be at least 51% woman-owned or majority owned by a first responder or qualifying ethnic or other minority (African American, Latino or Latina, Asian-American, Native American, First Family, LGBTQ, etc.) we offer a 10% discount on your first Initial Franchise Fee and we provide additional mentoring.

No double-dipping: choose the best discount that you qualify for!