big fish in a small pond

Do you want to be a BIG FISH in a little pond, or a little fish in a BIG POND?

I am a firm believer in pursuing specialization and excellence, rather than trying to be all things to all people. Choose a niche with great opportunity, particularly if you have already had some successes in that area, and leverage recommendations and referrals from your satisfied customers. Become known as the BIG FISH, or the “go to” person, for this particular aspect and things will open up for you!

– Ron Bender

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