What makes a great franchisee-franchisor relationship?
The roles of a franchisor are numerous, the responsibilities considerable, and the commitment to provide franchisees with the best possible resources for success is imperative.
Every great franchisor adheres to the basic philosophy that a franchise system’s success is dependent upon a mutually beneficial, profitable, and trusting relationship between franchisor and franchisee.
The roles of a franchisee are also numerous, and the responsibilities equally important. They must perform the many functions of a successful small business or hire the right people to perform those tasks. These might include sales and marketing, customer experience, training, IT support, accounting and finance, inventory control, operations, HR and team building. When franchise candidates do a good job of determining their own strengths and weaknesses, they can decide which tasks are most beneficial for them to handle and which they should hire for. If the franchise you choose provides strong support in the areas you are weak in, that will pave an easier road to success.
While the primary objective of any franchise is to maximize profits and expand its brand, a truly sustainable franchise system can only be achieved if the most system-friendly and coachable candidates permeate the entire organization and form the basis of its culture. This is the only way for both the franchisor and the franchisee to achieve their mutual objectives.
It takes more than a great idea or concept to make a franchise company successful. It requires many years of real-world, hands-on experience, and in-depth knowledge of the components that go into the building of a successful franchise company. In short, it takes people who have “been there and done that”; those who have been successful in the specific business plus those that have franchising experience and a thorough understanding of why some franchise systems excel and others do not.
Successful franchises attract, educate, and inspire the best candidates to build the Brand by making the business model better and dramatically improving franchise relations and long-term unit performance.
– Ron Bender